Rethinking trash - Invigorating a mundane task

Who knew that taking out the trash could be a more enjoyable and even satisfying task? The innovative Scented Kitchen ForceFlexPlus Bags by Glad® transform a mundane experience into an elevated one with a lasting impression. Unlocking a more engaging and pleasurable trash experience meant in-depth consumer insight mining. Looking to Design Central, Clorox enlisted our help to discover “how,” hence beginning a thorough research-driven endeavor. Our design and prototype expertise would eventually build out the necessary consumer emotional territories that helped their team reinvigorate the everyday chore of trash disposal.

Client

Clorox

Industry

Consumer

Capabilities

Strategy
Research
Product Design
Prototyping

Objective: Identify and develop a design solution that delivers a delightful sensory experience to the Glad consumer.

Discovery process uncovers consumer priorities

Glad knew from previous research that consumers felt indifferent about trash bags. Most wanted trash out of sight and out of mind. It was up to Design Central to push past this indifference and uncover their preferences. Our designers created consumer personas and compiled product vignettes made up of various scents, patterns, textures, and colors. Consumers interacted with the vignettes, selecting features for desirability and performance, enabling the design team to pull the most relevant and aspirational features for development opportunities.

Prototyping in real-time

The vision that emerged from the discovery process was an experiential and premium trash bag. The Design Central team developed concepts based on consumer design cues and Clorox's technical input. While the insights and momentum were fresh, our team gathered for an invaluable multi-function ideation session that enabled our designers to create and fine-tune prototypes in real-time based on vital consumer feedback. This process paved the way for additional design iterations and prototypes, resulting in the design of the scented premium product with an embossed, contemporary pattern and prominent packaging to satisfy consumer demand at retail and in the home.