Our unique design research methods help customers (and potential customers) express their feelings, thoughts and ideas about an experience, whether it’s a brand, product, system or environment. These insights help us uncover unmet needs and opportunities for innovation, and can validate whether or not a product concept is intuitive and easy to use.
We love to serve as a bridge from deep-dive research to the translation of those findings into conceptual implementation. This step is critically important — and often overlooked. We speak and understand the language of research and can put together a design plan that maximizes usefulness, usability and desirability.
Our process combines researchers, designers, engineers, trend experts, user-experience specialists and innovation strategists, all working closely with our clients. This mix of disciplines creates a broad professional lens that produces actionable information and strategies. Coupled with our deep knowledge of diverse markets, Design Central research helps empower decision makers (and entire corporations) to align around a common vision.
We’ll work with you to identify the most effective research necessary, from on-site customer interviews and observation (anywhere in the world), to trend analysis from our own data sources. We’re at our best when the research is immersive and hands-on; the more intimate the understanding, the more precise the design solution.