The next generation of convenient floor cleaning
Procter & Gamble's Wet Jet has become a preferred choice for many consumers seeking simplified and effective floor cleaning – inevitably replacing the traditional mop and bucket. Building on the success of the Wet Jet, Procter & Gamble had a vision in mind to introduce a premium line extension. Recognizing Design Central’s expertise in design and prototyping, Procter & Gamble engaged our team to collaborate on the development of this vision - the Power Mop.
Client
- Procter & Gamble
Industry
- Consumer
Capabilities
- Research
- Product Design
- Prototyping
Objective: Design the next generation of convenient floor cleaning
Addressing consumer needs
Understanding the need voiced by a broad range of consumers for a bigger mop head and a sturdier, longer-lasting disposable substrate, Design Central embarked on an innovative journey of prototyping to realize these enhancements. The pivotal shift from a 2D to 3D substrate and a wider head significantly improved the mop's effectiveness, enabling users to capture larger dirt particles and clean large areas faster.
Communicating differences between models
Design Central explored strategic color, material, and finish (CMF) treatments to serve as distinguishing features between Power Mop models. Variances in design details, such as the champagne-colored pole for the Power Mop Wood compared to the silver pole of the Power Mop Multi-Surface, distinctly communicate the tailored cleaning solutions each variant offers.
Evolving the Swiffer brand language
In addition to individual product differentiation, Design Central explored CMF treatments to foster visual consistency across the Swiffer brand's current and future devices. The Power Mop represents the latest evolution in the Swiffer design language. By strategically updating the brand language, Procter & Gamble can seamlessly connect and build on the Wet Jet and Power Mop and future innovations, thus ensuring a cohesive and enduring brand identity that resonates with consumers.