STEAM innovation at Design Central

Design Central hosted Otterbein’s MBA Product Development & Innovation class on Monday, October 30th. The students came to see the development process first hand, and met product development experts, toured the facility, interacted with products designed by our team and learned from one of our veterans. Tim Friar, Director of Business Development, lead students through one company’s twenty-year history, including three major product development and business life cycles to help the class learn about product development and its impact on the business outcomes of an organization.  The students will apply their new understanding of the value and importance of product development to a project that requires a pitch for a new product idea in which they request funding, talent and capital.