Valvoline takes Restore & Protect to New Markets

If a picture is worth a thousand words, how much is a demonstration worth?

From the moment it starts for the very first time, critical parts of your engine begin building up harmful deposits that are nearly impossible to reverse—until now. 

Valvoline Restore & Protect is the first and only motor oil that prevents future deposit formation and restores pistons to factory clean by removing up to 100% of engine-killing deposits. Valvoline needed a way to effectively communicate these key differentiators in Restore & Protect’s product performance.

Our team creatively replicated buildup effects on real pistons to visually represent test results comparing Restore & Protect usage with other brands. After supplying every Valvoline salesperson in the US with a Design Central-designed and -built Restore & Protect demonstration case and a hugely successful rollout to retailers throughout North America, Valvoline asked Design Central to create demonstration cases to be used around the world. 

The options of two sizes of informational demonstration cases were designed to show the effects and the difference between the first and forth oil change. The visual using actual pistons for the simulation is dramatic, and with the addition of the design storytelling, UV printing, fabrication, and assembly, the demonstration cases tell the story. With plans to take these display cases to additional markets, including Europe and the Middle East, we are excited to help Valvoline share their expertise with the world.